In the late nineteenth and early twentieth century, railway companies started advertising special reduced-rate tickets for individuals who had a certain type of holiday in mind. The activities promoted included rambling, cycling, boating, angling and golfing, and the tickets to places where pleasure-seekers could partake in such activities cost between a third and three-quarters the full price. This poster, from the North British Railway in the early 1900s, was advertising golfing holidays in Scotland (clearly).
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